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Statement of PurposeIn order to be successful, we must sell our goods at a profit and still satisfy our customers. If we satisfy the customer, but fail to get the profit, we will soon be out of business. If we get the profit, but fail to satisfy the customer, we will soon be without customers. The secret of doing both lies in one word, service. Service means doing something so valuable for each customer that he or she is glad to pay a price which allows us to make a profit.
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